Category Archives: Lead Generation

Facebook is a powerful social media site that’s currently king among competitors. Thought B2B marketers have a more difficult time connecting with clients through Facebook, this is by no means an impossible task. It simply requires a little more creativity to ignite that spark that leads to major lead generation. Understand Your Audience This is […]

Even companies with a highly focused, well thought-out and efficiently administered lead producing campaign will occasionally lose a lead. It is what that company does with that lost possibility that makes the difference between good lead management and great lead fulfillment. It is important to consider these missed opportunities not as “lost,” but instead as […]

A well thought-out marketing campaign utilizing LinkedIn and LinkedIn Groups can generate a large number of good leads in your target market. However, you must be focused and relevant in order not to ever be considered to avoid the possibility as ever being identified as a spammer. Carefully review and visit the LinkedIn Groups that […]

As you develop, or redevelop your company’s website, one of the primary considerations to keep top of mind is how you will convert leads from your website. Once someone lands on your website, how do you plan to convert them to a paying customer? Or, at least capture their contact information? Here are some of […]

Marketing automation platforms are not a one-size-fits-all proposition. Your business is unique and your marketing needs will also be unique. The first step in choosing the right marketing automation platform is to carefully examine those needs. The first step is to define exactly the term “qualified lead” means to your business. The discussion to define […]

Building your business is a constant, flowing process. Building and cultivating your prospective customer base is also a continuing process. Think of your lead generating process as a pipeline. Envision a series of smaller pipes all funneling into one large central pipeline. Leads from each of the branch pipes merge and create a torrent of […]

How do you integrate digital marketing techniques into traditional techniques your organization is currently employing? Are they supposed to supplement your current efforts or replace them? Consider the integration of digital marketing techniques as a migration to something new rather than a complete replacement. Moving from Cold Calling to SEO Techniques Business customers are now […]

A number or proven digital marketing techniques are available for a B2B organization to integrate into their portfolios. However, the B2B industry has been behind the rest of the marketplaces in adopting these strategies. Why? In part, due to misperceptions about the online world as well as a general apprehension about modifying their current marketing […]

These days, people are only interested in on-demand information on their smartphone, computer or tablet. No longer interested in waiting for sales or promotions, consumers prefer to have customized deals, specials and ads targeted at their specific needs and wants. As such, real-time marketing has come to replace the old-fashioned marketing techniques of old.   […]

If your doing digital marketing, here’s a quick checklist…. Digital marketing encompasses essentially all techniques employed over the internet. Before engaging in a digital marketing campaign, it is essential to gain a better understanding of the common components available. Website Marketing Your company’s website is one of your most important marketing tools. Your site’s content […]