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Category Archives: Lead Generation
Why Does Digital Marketing Matter for B2B?
Digital marketing, online marketing, internet marketing and web marketing are all phrases that encompass the new era of attracting customers via the Internet. At its core, digital marketing is very similar to the traditional techniques B2B organizations are currently leveraging. Some of the most commonly utilized techniques include email, websites, podcasts and videos, social media, […]
Content Marketing Quick Tips
According to research published by Junta42, leading organizations spend nearly 26% of their annual marketing budget on content marketing. To compete for online search visibility, leveraging content marketing techniques are a must! If your organization already has an established website, a blog or sends out regular email marketing messages to your prospects and/or customers, then […]
Four Rules for Digital Advertising
How should you approach your digital campaign? At the 2011 Ad:Tech convention in New York City participants focused on the digital advertising realm. Much of the focus dealt with social messaging, and these are a few takeaways: Understand the Social Component Get a grip on what drives a social comment about a product. Simply asking […]