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B2B Marketing

Top 9 Components of B2B Digital Marketing

If your doing digital marketing, here’s a quick checklist….

Digital marketing encompasses essentially all techniques employed over the internet. Before engaging in a digital marketing campaign, it is essential to gain a better understanding of the common components available.

Website Marketing

Your company’s website is one of your most important marketing tools. Your site’s content and design should support the products and services currently offered to your customers. In addition, your site may take orders from your customers, and in this instance, you need an up-to-date ecommerce platform. When evaluating your current website, consider the following questions: When was its last update? How often do you add fresh content? Do you offer any regular information campaigns (email, newsletter, or podcasts)?

Search Engine Marketing

Your website also serves as a lead generation tool, attracting customers to it via online searches. For effectiveness, your site should rank as highly as possible on major engines. To gain rank position, your site needs to leverage the latest techniques in search engine optimization.

Online Advertising

Pay-per-click (PPC) ads offer the potential for greater visibility for your organization. You don’t pay for the ad placement itself, but for customer clicks on the ads.

Email Marketing

Email marketing works to establish and maintain customer relationships. Ongoing emails describing company promotions or specials, alerts when it is time to reorder and newsletters are just a few techniques encompassed by the term email marketing.

Blog Marketing

Whether acting alone or embedded in your company’s website, blogs offer the ability to disseminate information to your target audience on a regular basis. This is a great format for putting a face to your organization. Content should be posted regularly, if not daily, and should be relevant, newsworthy and timely.

Social Media Marketing

This defines marketing conducted via any number of social media sites, including Facebook, Twitter, Google+ and Linkedin. Establishing corporate pages, generating followers and regular interactions are all part of social media marketing. Participation is the key to generating marketing success over these platforms.

Interactive Marketing

While some prospects prefer text, others prefer interactive mediums such as video and audio. To appeal to a broader audience, employ a variety of interactive marketing techniques as part of your overall digital marketing campaign.

Public Relations

More and more organizations are launching PR campaigns online. Virtual press releases, virtual press rooms and online management bios are just a few techniques that fall into this category.

Mobile Marketing

With the advent of smart phones, B2B prospects now have access to the Internet via their mobile phone. Company buyers now have access to information and buying screens via their mobile devices. To remain competitive, you must not only re-think how your website appears and interacts via these devices, but how you can lure buyers into making buying decisions or taking action via their mobile phones.

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