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Social Media Marketing

Building Strong Daily Social Media Habits

As a business owner or leader, managing your social media platform profiles effectively can initially seem overwhelming. Organizing and developing posts, responding to comments or direct emails/requests and generally exploring each platform for marketing opportunities requires time; time you may not feel is available. Whether you manage your social media marketing campaign independently or you utilize personnel to complete these tasks, the habits outlined below will work to improve your overall level of efficiency.

Schedule Daily Time Blocks for Interaction- While logging into each of your social media profiles on a daily basis may seem like common sense, many businesses establish account initially, but fail to regularly maintain them. Schedule a regular time slot in your daily calendar for simply logging in and checking the status of each social media profile.

Respond- Be sure to respond to friend/follower requests, direct comments, Facebook wall posts, Facebook picture tags, Twitter direct messages, and Facebook emails. While these interactions may not always be on positive subjects or topics, it is important that you take the time to personally respond to each opportunity.

Post Purposeful, New Content- Posting can be completed both manually and automatically using software platforms. For most posts, your goal should be to encourage interaction. Consider the following post types: direct questions or requests for commentary, links to interesting blogs or articles, news articles including your direct commentary, and inspirational quotes and pictures. Simply including the phrases, ‘what do you think’, ‘what has your experience been’ and ‘share your thoughts’ can encourage your friends and followers to interact with your business.

Build your Followers/Friends– Part of your day should be focused on building new followers and friends. First, be sure to cross pollinate across your social media platforms. For example, Facebook friends should follow you on Twitter and vice-versa. Include links to your business’s profiles in your email messages, newsletters, and print marketing materials. When you meet new individuals or business owners while networking, be sure to add them to your accounts. On Twitter, spend time searching for authority figures in your niche; follow their profiles in hopes that they will return the favor. Spend 15-30 minutes per day focusing your marketing efforts on expanding your followers and friends.

Organize Future Posts– Plan as many posts in advance as possible. Set up Google Alerts for relevant keywords and phrases. Review these emails daily and pull links to interesting articles and blogs that your friends and followers would enjoy reading. Save the links and share at a future date, unless a current events topic in which that content should be shared the same day. And for original posts, focus time weekly on creating new content. To combat writer’s block, build an ongoing list of possible topics and ideas in which you can write about.

Build regular time in your daily calendar for social media marketing activities.

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