-
Lead Generation Services
-
Lets Be Honest
-
Recent Articles
Category Archives: Email Marketing
How to Use Email for Improved Customer Retention
Despite the quantity of spam sent by companies attempting to sell their products and services direct to consumers, the marketing technique still proves beneficial to B2B organizations seeking not only to acquire new customers, but to retain their existing ones. Your existing customers are proven customers; they have completed purchases at some point in the […]
Tips for Choosing the Right Marketing Automation Platform
Marketing automation platforms are not a one-size-fits-all proposition. Your business is unique and your marketing needs will also be unique. The first step in choosing the right marketing automation platform is to carefully examine those needs. The first step is to define exactly the term “qualified lead” means to your business. The discussion to define […]
Email Marketing Best Practices for B2B Sales
Email marketing is a primary tool when it comes to B2B marketing, but as with any other business tactics, there are some best practices that should be followed for optimum results. Some might wonder why to bother constructing an email marketing campaign with best practices in mind when there is business to attend to, but […]
Tips for Migrating from Traditional Channels to Digital Channels
How do you integrate digital marketing techniques into traditional techniques your organization is currently employing? Are they supposed to supplement your current efforts or replace them? Consider the integration of digital marketing techniques as a migration to something new rather than a complete replacement. Moving from Cold Calling to SEO Techniques Business customers are now […]
Overview of the Digital Marketing Process Flow
A number or proven digital marketing techniques are available for a B2B organization to integrate into their portfolios. However, the B2B industry has been behind the rest of the marketplaces in adopting these strategies. Why? In part, due to misperceptions about the online world as well as a general apprehension about modifying their current marketing […]