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Social Media Marketing

5 Social Media Marketing Best Practices for Newbie Entrepreneurs

If you are launching a new business venture, social media is a great place to focus your initial marketing efforts. Social media is a cost effective, dynamic marketing solution that yields results for all types of businesses.

Consider these 5 strategies when developing and launching your social media marketing plan:

  1. Develop a Plan– What social media platforms will you establish your business on? What are your goals (i.e. how will define success)? Who is your target audience on each social media platform and how do you intend to engage them? What is your social media marketing budget? How will you track your results? Develop a social media marketing plan that addresses each of these questions. Then, establish a tracking method to assess whether individual campaigns are successful.
  2. Avoid the Hard-Sell– While consumers expect a certain level of direct promotion to come down the pipe when they engage with an organization via a social media platform, it shouldn’t come across as the only goal. Focus on becoming a source of quality information and engage with your end-consumers in a professional manner. Avoid the hard-sell!
  3. Create Sharable Content– One of the most powerful components of social media platforms is the potential for sharing content. When a consumer finds or sees something of interest or value, they can share it instantly with their entire network following a simple click. Create content that is potentially sharable; authority posts and links, interesting quotes, valuable how-to pieces and guides and controversial or debatable content that engages readers.
  4. Focus on the Consumer– While lead conversion and revenue generation may be among your primary goals for entering the social media space, they can’t be the only ones. Be sure to focus attention on the consumer’s needs, wants and desires. Keep in mind that social media channels provide an excellent forum for building strong consumer communication and for initiating productive conversations. While consumers want and expect some level of direct promotion, they don’t want it to be the only manner in which they connect or communicate with your brand.
  5. Leverage Available Technology– While a business owner can certainly create, launch and manage a social media campaign independently; there are tools available that can lessen the time burden. Software applications are available to perform a variety of tasks, including formulating marketing plans, automating posts, monitoring ongoing activity and measuring results. By delegating tasks to software platforms, business owners and leaders can focus more of their efforts on driving bottom line revenues as opposed to creating or posting daily social media content.

Social media is a dynamic marketing method that enables businesses of all size to tap into a targeted, open-minded, engaging pool of consumers. Develop a strategic marketing plan, convert leads through engagement not hard-selling techniques, strive to develop sharable content, keep the consumer in mind at all times and leverage available technology to make the entire process efficient.

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