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Social Media Marketing

5 Quick and Effective Social Media Marketing Tips

Social media has an amazing amount of diverse benefits.  It can jumpstart your profits and help you gain access to a global audience that would have often never heard of your business otherwise.  The benefits of social media are immense, but only if you navigate social media and use the tools effectively.  Here are a few quick social media marketing tips that are sure to help you achieve more.

Tip Number One-Get Help

Social media is vast and can consume a great deal of time.  Larger companies might have the manpower and resources to address their social media needs internally, but that doesn’t mean that they should.  Hiring those who specialize in social media can both cost effective and lead to greater overall results.  Additionally, smaller companies and entrepreneur should consider outsourcing their social media endeavors to a virtual assistant. 

Remember your most valuable asset is your time.  You have to ask yourself the following question: do I really want to invest my time in social media when I am not an expert and ultimately someone else can do it?

Tip Number Two-Don’t Put All Your Eggs in One “Social Media Basket”

Part of using social media to reach a diverse group is to use different sites.  LinkedIn is very effective for B2B, but that doesn’t mean you should completely forget about other social media sites.  Having a diverse presence allows you to generate leads across the social media spectrum.  It also means that you are not leaving an entire social media site for your competition to exploit!

Tip Number Three-Mobile, Mobile, Mobile

When it comes to developing a great social media marketing strategy, it is vital that you keep in mobile marketing in mind.  Mobile is huge and only getting larger and more important every single day.  This means that all of your social media marketing endeavors should take mobile strongly into consideration while also pointing people to your website so that they can get your full marketing message.  Of course, this also means that your website should be optimized for mobile.

Tip Number Four-Call to Action

Never forget the call to action.  You should steer your social media visitors to sign up for your newsletter, follow you, visit your website and, of course, buy!  Don’t be shy about encouraging your social media visitors to reach out, get involved and learn more about your company.  This approach is expected-so don’t be timid.

Tip Number Five-Great Content

Never underestimate the power of having great, compelling content.  Increasingly, businesses are upping their game in terms of how interesting their updates and images are.  If you look around with an eye towards quality, you will almost always see that the companies producing the best content are the ones with the most social media buzz.

These Tips Work Very Well Together!

If you put these five tips into action, you’ll see positive changes occur.  The results may not come overnight, but woven into an overall strategy, these quick and easy tips will help you dramatically boost your social media marketing results.  Regardless of whether you are a massive corporation or a small start up, all of these tips can be put into action with stellar results.

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Melissa O'Sullivan

Melissa has worked in digital marketing for over 15 years. She cut her teeth in the CSE models for various retailers and now spends most of her time building great brand development programs across social media. Melissa has been a contributor to MarketingThis.com since 2011.

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