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Mobile Marketing

Join Pinterest to Boost your Business’s Online Presence

While numerous social media platforms make launch attempts every year, only a few become mainstream business tools. One that has recently hit the ground running is Pinterest. If your business hasn’t yet embraced this platform as part of its larger social media marketing campaign; it is time!

You may initially be thinking; great, yet another social media tool to learn and implement into my already busy day. However, recent data compiled by Wishpond in Vancouver, British Columbia may help put the need for this tool into perspective.

According to their research, 43% of Pinterest users interact with retailers or brands that they find and like on the platform. And, nearly 70% of those surveyed said that they use the Pinterest platform as inspiration for what to purchase online. And finally, businesses that include pricing on their pins get greater attention and purchasing traction that those which do not.

If you are ready to begin building your business’s Pinterest board, consider the following tips:

  • Focus on Niches– You will gain more attention for boards that are more ‘niche’ in general. For example, if you are in the food business, break up your business’s focuses into multiple boards; appetizers, soups, salads, entrees (you could break further into protein types and vegetarian, etc.) and desserts.
  • Focus on Trending Topics– Ride the wave; find out what topics are trending and when possible, integrate pins and posts into the niche(s) to gain online attention and traction.
  • Post to your Most Popular Boards– Don’t ignore your least popular boards; just don’t focus the majority of your attention on pinning to them. Your business will gain better traction when new posts and pins are placed within your most popular boards.
  • Follow your Competition and High Profile Individuals– By gaining attention from high profile individuals within your niche, as well as your competition, you are increasing the opportunity that your pins will be re-pinned. Thus, gaining more online attention.
  • Leverage SEO Practices– Be sure to incorporate relevant SEO keywords and phrases into your pins for search purposes. On target posts and pins are more likely to attract your ideal prospects/customers/clients than those that do not include focused keyword(s).
  • Promote Pinterest– Once you have established a Pinterest presence, be sure to promote it. Include links to your Pinterest pages on your other social media profiles, in your email marketing campaigns, on your printed marketing materials and within your newsletter. Let people know where they can find you online.
  • Reciprocate– In addition to building your own Pinterest profile, be sure to engage with the social media platform audience at large by following relevant individuals, posting comments, and repining interesting material.

While integrating this social media platform into your current marketing campaign will take time, it is an investment worth making.

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