In the face of increased competition and suppressed economic activity, your marketing efforts must deliver a return that justifies the strategies being used to find buyers. Fortunately, there are focus areas that, if addressed, can reap a greater return for your marketing dollars. Unify Your Ads Create a common theme with interactive dimensions […]
You’ve probably heard the phrase “content is king.” While true, the effect of content on search engine rankings may not be well understood. This article provides a broad scope to four of the most important factors surrounding page content. As we mentioned in Overview of SEO Ranking Factors – Part 1, there are primary […]
In the chase for search engine rankings, web publishers execute an SEO campaign that addresses the key components that affect where a page is listed in search results. It’s not all about content – though that variable carries significant weight – but about the way in which the site is “perceived” in the Web community. […]
Social network advertising is pulling in big bucks these days. eMarketer expects spending at nearly $8 billion for social media impressions in 2012. So how are the top SN sites positioned to generate ROI for your company? Earlier this year CMO.com released its 2nd annual Guide to the Social Landscape. The report rated the […]
Looking for another way to direct prospects to your company’s offerings? The latest trend is to insert a Quick Response (QR) code in your print and online media. QR codes are those quirky-looking barcodes that contain virtual data. Popularity surrounding this technology has exploded in the mobile space. In fact, mobile tech analyst Mobio Technologies […]
Despite the economic morass and significant drops in offline ad spending, big bucks are being spent conducting online campaigns. Since the Interactive Advertising Bureau (IAB) began researching online ad revenue figures in 1996, total U.S. spending has risen from $82 million to $14.9 billion annually. In September, PriceWaterhouseCoopers (PWC) and the IAB released their […]
In November the Interactive Advertising Bureau (IAB) released its revised Rich Media Creative Guidelines at the IAB Ad Operations Summit in New York City. The guidelines provide standards for rich media formats such as in-banner video, popup display, expandable/retractable and floating ad units. Standards include dimensions, frame rates, file load sizes and maximum CPU usage. […]
A report released from Web marketing analyst comScore outlines the effects of the recession on brand loyalty. The study covered a period from 2008 to 2011. Findings show that, as adverse conditions persist, more consumers are “buying down” from brands they would prefer to purchase. If they are not looking for discounts on their favorite […]
As tablets grow in popularity, publishers and marketers are rushing to exploit the expanding number of “eyeballs”. One recent advancement for advertisers comes from Mediaspace Solutions, a media management and advertising agency. It is called the Mediaspace Tablet Network™, a portal that provides placement within a network of over 160 publications. Print and online […]