Audience Buying: The Shifting Paradigm
Search engine marketing meets the Incredible Hulk. Online advertising has gotten a steroid shot through the advent of audience buying. Instead of bidding for eyeballs, the new online media paradigm for display advertising creates pinpoint accuracy built on model behaviors that drill down to the nuances of the individual consumer. Traditional media buys through demand […]
Is Real-time Bidding Here to Stay?
Targeting prospects is becoming more refined through the development of real-time bidding (RTB). This server-based system is bringing marketers together with prospects by creating a network that uses up-to-the-minute market data and fluid pricing. Here’s how it works: A user visits a web page An ad request is sent from the publisher network to the […]