Skip to content

Category Archives: Email Marketing

Email Marketing for Lead Generation

Email marketing can be used in a number of different ways.  In fact, it is one of the most common forms of marketing today since it is easy, cheap, and very good at generating business and leads.  When you need more leads for your business, email marketing is a great place to start.  Here are […]

B2B Email Marketing

B2B or Business to Business email marketing can really help your business grow and evolve.  You will need the right content and you will have plenty of other challenges to meet and consider, but once you have a campaign going, you will likely see the results you want.  Here are a few ways to help […]

Content Marketing via Email

When you organize a paper campaign to be sent out in the mail, you want everything to be planned out in a flawless manner.  When you think about your email campaign, you need to understand that the content you deliver in this way should be just as flawless.  Just because emails are cheap and easy […]

Email for Brand Engagement

If you want to get news about your specific brand out there, marketing on the internet is a great thing to consider.  You can use a number of different outlets and email is just one such way.  When you channel your brand awareness in a variety of places and ways, you can create brand engagement […]

B2B Email Best Practices

B2B email marketing is a practice that helps one business send emails to another business.  This type of marketing does not often get as much attention as the consumer programs, but it can do a lot of good when you are innovative to carry out a program correctly.  Here are a few of the best […]

How to Use Email for Improved Customer Retention

Despite the quantity of spam sent by companies attempting to sell their products and services direct to consumers, the marketing technique still proves beneficial to B2B organizations seeking not only to acquire new customers, but to retain their existing ones. Your existing customers are proven customers; they have completed purchases at some point in the […]

Tips for Choosing the Right Marketing Automation Platform

Marketing automation platforms are not a one-size-fits-all proposition. Your business is unique and your marketing needs will also be unique. The first step in choosing the right marketing automation platform is to carefully examine those needs. The first step is to define exactly the term “qualified lead” means to your business. The discussion to define […]

Email Marketing Best Practices for B2B Sales

Email marketing is a primary tool when it comes to B2B marketing, but as with any other business tactics, there are some best practices that should be followed for optimum results. Some might wonder why to bother constructing an email marketing campaign with best practices in mind when there is business to attend to, but […]

Tips for Migrating from Traditional Channels to Digital Channels

How do you integrate digital marketing techniques into traditional techniques your organization is currently employing? Are they supposed to supplement your current efforts or replace them? Consider the integration of digital marketing techniques as a migration to something new rather than a complete replacement. Moving from Cold Calling to SEO Techniques Business customers are now […]

Overview of the Digital Marketing Process Flow

A number or proven digital marketing techniques are available for a B2B organization to integrate into their portfolios. However, the B2B industry has been behind the rest of the marketplaces in adopting these strategies. Why? In part, due to misperceptions about the online world as well as a general apprehension about modifying their current marketing […]