Author Archives: Melissa O'Sullivan

Twitter is an invaluable marketing tool for any business aiming to reach more customers online. However, using Twitter without a plan can backfire, potentially costing you new and existing clients. Before you jump into the world of Twitter, create a strategy that will help you stay on track and market your business effectively. Interact With […]

The rising use of mobile phones has created new opportunities for companies to deliver marketing messages to potential customers. Delivering the right messages, at the right times, is the name of the mobile marketing game. In an effort to accomplish these end goals, businesses are choosing to focus more of their campaign dollars on local […]

Brands that want to engage customers in the social media world sometimes misunderstand how to use social media.  Social media is generally for people and businesses need to blend in if they want to succeed.  In terms of social media, the customers have the power and when there are a lot of consumers on a […]

When you want to get the word out about a new product or service, you know that mobile marketing is likely the way you are going to reach the most people.  If you want to do some marketing in a Business to Business or B2B manner, online marketing is also the way to go.  The […]

If you have owned a business for any length of time, you probably know that internet marketing is something you almost have to do in order to succeed in the business world today.  You see a lot of internet marketing yourself in your inbox, through social media and in other areas.  So how do you […]

When you have quite a few leads for your business, you know things are going well.  But not every lead will likely transfer over into a sale.  You will need to separate the quality leads from those that will never turn into anything so that you can put your best sales people onto the leads […]

When you start to garner leads for your business, you will begin to wonder how you will know when one lead is serious while another is not.  Scoring your leads is an important process because you do not want to waste time on leads that will never go anywhere, but you also do not want […]

Lead nurturing is a processin which you shape leads that are not ready to buy into leads that willeventually buy in the future.  Success in this area helps you anticipatethe needs the buyer might eventually have based on who they are or who theircompany is at the moment alongside who they might become in the […]

If you run a B2B lead generation program, you may wonder how you can improve on your leads.  Even if you have a few good leads, you can always use more.  You do not want to waste any time or resources when you could be doing better.  Filling your sales quotas means converting valuable leads […]