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Mobile Marketing

Marketing Platforms for Mobile Advertising

No matter what type of business you run, there is no longer a more powerful way to reach your customers than through mobile advertising.  TV, magazine, and radio ads used to be the big way to market a company or product, but today, those ads are largely ignored.  Instead, you need to find a way to get your marketing into the mobile advertising arena.

In order to talk yourself into this type of advertising, think about the things people never leave their houses without.  They always need their keys, maybe a wallet or purse, and also their phones.  Because of how many things phones do today, most people keep their phones within one or two feet of themselves at all times, even when they are sleeping.  If you want to deliver your ads to the right places, mobile marketing platforms are very important.

Mobile marketing is very powerful for certain businesses.  It can take place in a number of different ways.  Here are a few platforms that perform well for some companies.

1. Text Messaging
If your customers happen to respond well to text messages, you have a powerful tool on your hands.  Your mobile marketing will include building a list of qualified prospects that will allow you to drive business through your doors any time you would like at a moment’s notice.  It will take you time to get your text message list together and you will want to make sure you do not annoy current or prospective customers, but texting is a great mobile platform for many companies.

2. Emails
If you do not need results immediately, emailing is also a great mobile marketing platform.  Since many people have their phones on them at all times and many of these phones are hooked up to email capabilities, emails go through to customers very quickly.  If you have a special product or deal that you want to promote, emails are a great way to get the word out.  Again, you do not want to overload your potential buyers so you will want to make sure that the content is always relevant and high in quality.

3. Social Media
Social media is one of the biggest ways you can market yourself in a mobile manner.  So many people have internet access on their phones today and those that do also often access their favorite social media outlets.  When you market through social media, be sure to use interesting text as well as pictures and videos.  You will find that you capture more attention with visual effects that you do with simple words.  Illustrate your ideas with care and you can generate an easy marketing campaign in the mobile world.

These are just three of the mobile marketing platforms you can utilize to get the word about your business or products out of your office and into customer’s hands and phones immediately.

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Julie Andrews

No, not "that Julie Andrews". Trust me, I get it all the time... Business marketing is truly a fascinating area. Over the past 5 years new methodologies and tactics have really taken off. Its especially important for B2B marketers to evolve and use these new tools to remain competitive. Myself, along with the team at is here to help educate and advise you every step of the way.

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