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Mobile Marketing

Five Mobile Marketing Strategies That Rarely Miss

A strategy that rarely misses?  That sounds pretty good, doesn’t it?  No matter what industry you are in, a mobile marketing strategy that is sure to generate results sounds quite appealing.  In this article, we are going to dive into five strategies are sure to do more than garner attention, they will get big and bold results!

Social Media and Mobile Marketing

You must have a social media strategy for your mobile marketing.  Not having a social media presence and strategy is a horrible idea because you know who is using social media effectively, right?  Your competition!  That means you have no choice but to visible on social media so that people understand that there is an alternative. 

Hopefully, you can even dominate in your area.  But whether you dominate or not, you have to be in the social media and mobile marketing game.  Keep in mind that the majority of smartphone users check social media constantly and read reviews before settling on a purchase.

SMS and Coupons

SMS gets noticed.  People really pay attention to SMS, and it is still highly effective.  Since consumers are constantly using their smartphones to guide and make their purchases, shouldn’t you get in on that action?  One of the best and most cost effective ways to do so is to offer up coupons through SMS.

Constantly Evaluate and Analyze Consumer Data

Mobile marketing is different than other forms of marketing in that there is a lot of potential information just waiting to be tapped into.  You can get such vital information as location and key demographics and more.  By carefully evaluating consumer data, you may be able to find just the right approach or time of day to make your offers. 

Virtual Cross Promotions Work Pretty Well! 

In the physical world, one of the single best friends your business has is the cross promotion.  Cross promotions offer your business an essentially free way to advertise and have your key marketing message reach a new group of consumers.  So why not take advantage of this proven real world strategy and migrate it to the digital realm?  A virtual cross promotion has all the benefits of a real world cross promotion.  The cost is low, you can target your audience with a high level of precision, you can offer time sensitive offers that are tailored to be highly appealing and much more.  In short, you should definitely try this one.

Timing is, Yes, Everything 

When it comes to mobile marketing, timing is everything. If you combine all the strategies we’ve outlined here with the right timing, you will be rewarded.  Achieving the right timing means crunching your consumer data and those of your cross promotional partners correctly.  It also means experimenting. Just remember by offering the right promotion at the right time, big results are possible!

Together these clever mobile marketing strategies can be remarkably effective.  If you are looking for a way to take a bold new step that make an impact, then try the five killer tips we’ve outlined here!

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Melissa O'Sullivan

Melissa has worked in digital marketing for over 15 years. She cut her teeth in the CSE models for various retailers and now spends most of her time building great brand development programs across social media. Melissa has been a contributor to MarketingThis.com since 2011.

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