Category Archives: Social Media Marketing

Virtually all successful businesses have implemented some form of social media marketing campaign. Whether they Tweet, post updates to their blogs, post content on their Facebook Wall, post photographs to Instagram or do all of the above, the ultimate goal of each of these activities is to drive lead production and to convert leads to […]

One of the goals of any purposeful marketing initiative is to create content that is deemed sharable by your target audience. In a matter of moments, sharable content stands to be shared with millions of other individuals through a few clicks. What Types of Content are Considered Sharable? Sharable content often establishes brand authority; it […]

If you are new to the social media space or are a new business, consider starting with the basics. Establish profiles, upload content and begin to build your lists of friends and followers. Interact with your community and establish a presence on each of the social media platforms; Facebook. Twitter, Instagram and Linkedin. Post a […]

Twitter is an invaluable marketing tool for any business aiming to reach more customers online. However, using Twitter without a plan can backfire, potentially costing you new and existing clients. Before you jump into the world of Twitter, create a strategy that will help you stay on track and market your business effectively. Interact With […]

When most people first use Twitter, they are left feeling as though this tool is remarkably easy to use and implement into their marketing strategy.  However, the truth is that if you accidentally misuse Twitter, you may actually be doing more harm than good. Twitter is an amazing tool for marketing your products and services, […]

Advertising is everywhere! Interrupting our favorite television shows, plastered on billboards around town, popping up when we click on websites, surrounding anything we read online and even embedded within shows, webinars and other broadcasted characterized as ‘product placements’. While some advertisements are bold and blatant, others are much more subtle in nature. As more and […]

Not all Facebook posts are created equal! Some posts gain rapid response from followers, while others simply go unnoticed. If the end goal is to generate customer engagement, ultimately resulting in increased revenues, how can you create Facebook posts that encourage followers and fans to take action? Consider the following 10 tips when seeking to […]

When you first started advertising your business online, you likely simply bought some banner ads and that was all there was to it.  Today, however, advertisers need to draw their audiences in so they can engage with the overall brand.  This can be done in a number of different ways, but social media is one […]

Brands that want to engage customers in the social media world sometimes misunderstand how to use social media.  Social media is generally for people and businesses need to blend in if they want to succeed.  In terms of social media, the customers have the power and when there are a lot of consumers on a […]

Social media has become more and more useful in terms of business marketing, but now, brands are trying to use the power of the digital world to establish themselves and impact their sales.  Social media continues to advance and brands are now attempting to reach out to their audiences through that world.  Brands have tried […]