Companies that do not yet have a social networking presence need to get busy. Establish a person within the company to be responsible for social media sites or even create a new position, as this task can take quite some time on a regular basis.
However, simply setting up a profile is not enough. Spend time searching for B2B contacts on each site and invite them to “Follow”, “Like” or “Connect” online.
Put in the time and effort and watch your business grow and contact list expand as a result.
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