Google Labs is a section of Google dedicated to learning, exploring and developing its technology and includes a tool called Google Trends. This tool shows online search trends, which can be highly valuable in determining keywords that receive the greatest number of hits. Visit http://www.google.com/trends/ and search on keywords associated with the market.
Another useful Google tool is Google Insights, which displays search activity results sorted by time, geographic areas and other demographics. Understanding the search volume of a company or market’s primary demographics and audience can help target user-facing media and advertising towards those trends, again increasing the likelihood of visibility and search engine profiling.
Google+ is the new Google social media networking site, which is starting to grow in popularity. Use the Google+ search function to find target customers or B2B leads and track what is talked about online.
Over 400 million users are expected to utilize Google+ by 2012 and the site has a large U.S. audience.
Yet another option for market research are the new Google Surveys, which allows companies to create surveys and look at Google-powered charts, reports and insights about online searches. This service, however, is not free and costs 0.10 cents per response.
A few other tips – most people conduct one-word searches (approximately 30 percent of all online searches) and are less likely to search using five or more words. Utilize Google to find the keywords most often relevant to the marketplace and spend time making sure the primary keywords are used frequently on the company website and other online sites and tools.
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