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Author Archives: Melissa O'Sullivan

Melissa has worked in digital marketing for over 15 years. She cut her teeth in the CSE models for various retailers and now spends most of her time building great brand development programs across social media. Melissa has been a contributor to since 2011.
What Should We Expect from Marketing Trends this Year?

Marketing trends are like every other aspect of industry in that evolution is all but guaranteed.  Looking ahead we can expect to see some very interesting steps forward.  In this article we will explore how marketing trends are set to evolve and develop throughout 2015. Marketing Trend Number One-Engaging Content At the top of the […]

Seasonal Marketing Programs: Pros and Cons

We all realize that owning a business comes with a seemingly endless stream of decisions.  Determining an overall strategy to marketing is, of course, at the top of the list of decisions that any business must make.  For example, in recent years, a big marketing trend has been a focus on Cyber Monday.  A great […]

5 Quick and Effective Social Media Marketing Tips

Social media has an amazing amount of diverse benefits.  It can jumpstart your profits and help you gain access to a global audience that would have often never heard of your business otherwise.  The benefits of social media are immense, but only if you navigate social media and use the tools effectively.  Here are a […]

Mobile Marketing Tips Every Business Should Know

Mobile marketing is growing by leaps and bounds.  As mobile devices become more capable and user friendly, our love and dependency upon them continues to grow.  The future is very bright for mobile marketing, and business that take steps today to make certain that they have a focused strategy will be rewarded tomorrow. Mobile Marketing […]

Is Your Content Optimized for Mobile?

Not mobilizing your content for mobile in this day and age is a marketing sin!  The number of people worldwide with mobile phones is skyrocketing, but that is only part of the story.  According to Forrester, by 2020 an amazing 20% of all sales will take place on mobile devices.  Mobile isn’t just here to […]

Content Marketing: How to Generate Warm Leads

Social media isn’t going away.  No one questions whether or not social media is an experiment.  In the last decades, it has emerged as more than a fact of life and has become a major player on the global stage.  Social media has played a role, often of shocking size, in not just social life […]

Five Mobile Marketing Strategies That Rarely Miss

A strategy that rarely misses?  That sounds pretty good, doesn’t it?  No matter what industry you are in, a mobile marketing strategy that is sure to generate results sounds quite appealing.  In this article, we are going to dive into five strategies are sure to do more than garner attention, they will get big and […]

How to Create a Sure-Fire Content Strategy

How marketing messages reach people have changed.  As a result, it is vital that marketers understand the critical importance of adapting to a new and rapidly evolving marketing reality.  A variety of technologies are intersecting, and with this change comes both new ways of interacting with content and new opportunities.  Mobile is altering how people […]

B2B Leads: What Social Media Sites are Most Effective?

When it comes to B2B marketing, absolutely nothing is as important as lead generation.  If you don’t have leads then eventually you may not have any business at all.  Leads are the lifeblood of all business. Don’t Try to “Blanket” the World The Internet is a big, really, really big place, so don’t try to […]