Author Archives: Leslie Chapman
Email marketing can be used in a number of different ways. In fact, it is one of the most common forms of marketing today since it is easy, cheap, and very good at generating business and leads. When you need more leads for your business, email marketing is a great place to start. Here are […]
B2B or Business to Business email marketing can really help your business grow and evolve. You will need the right content and you will have plenty of other challenges to meet and consider, but once you have a campaign going, you will likely see the results you want. Here are a few ways to help […]
When you place ads using Facebook, you might wonder what the conversion rates to sales might be. Even if you have a goal in mind, what are good conversion rates for such ads? The conversion of an add placed on Facebook can be seen when a visitor clicks on the add and then does what […]
Everything in sales revolves around the end result; the number of clients which are converted from the leads generated. When working with corporate buyers, the sales cycle is often lengthy. It is seldom that a buyer makes an impulse decision. In fact, according to MarketingSherpa in 2009, B2B sales take nearly 12 months on average […]
Corporate blogs are an essential feature on web pages today. If you don’t have a well-maintained corporate blog yet, here are ten reasons that you should. Improved SEO Through blog posts, you can optimize your page for many different keywords and phrases. Updating your blog often will also increase your page rankings, as Google rewards […]
Branding can be defined as a name, sign, symbols, term, design, or a combination of those items that identifies a certain good or service from a particular seller. It makes perfect sense that branding is about getting the target market to choose a certain item over a competitor’s item. It is also about getting the […]
Social media marketing is using integrated marketing communications in addition to other forms of marketing. Social media marketing usually consists of attracting attention to a company as well as encouraging followers to enjoy news about the products or intricacies of the company. It is a platform that is easy to access for anyone with the […]
According to CMO.com, two-thirds of American adults use social media platforms, including Facebook, Twitter, MySpace and LinkedIn. In order to use social media as an effective marketing platform, it’s important to understand why these sites are being used. CMO recently reported on a survey of nearly 2,300 US adults. The survey was conducted during April-May […]
A site’s architecture has a significant effect on where the content will appear within search engine ranking pages (SERP). An appropriate site design doesn’t rely on only one or two elements but a holistic approach that accounts for both digital and human search qualities. Although you may find ten different answers from ten different web […]