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Author Archives: Julie Andrews

No, not "that Julie Andrews". Trust me, I get it all the time... Business marketing is truly a fascinating area. Over the past 5 years new methodologies and tactics have really taken off. Its especially important for B2B marketers to evolve and use these new tools to remain competitive. Myself, along with the team at MarketingThis.com is here to help educate and advise you every step of the way.
Content Marketing via Email

When you organize a paper campaign to be sent out in the mail, you want everything to be planned out in a flawless manner.  When you think about your email campaign, you need to understand that the content you deliver in this way should be just as flawless.  Just because emails are cheap and easy […]


Email for Brand Engagement

If you want to get news about your specific brand out there, marketing on the internet is a great thing to consider.  You can use a number of different outlets and email is just one such way.  When you channel your brand awareness in a variety of places and ways, you can create brand engagement […]


B2B Email Best Practices

B2B email marketing is a practice that helps one business send emails to another business.  This type of marketing does not often get as much attention as the consumer programs, but it can do a lot of good when you are innovative to carry out a program correctly.  Here are a few of the best […]


How to Use Podcasts for B2B Marketing

Does your B2B organization currently broadcast its messages online? Content should be presented to potential customers in a variety of formats; written, audio and video to appeal to all buying senses. One form of online marketing that has become popular among B2B organizations is the podcast. A podcast is a radiobroadcast over the Internet. Podcast […]


Top 3 Benefits of Online Advertising

When targeted to the correct audience, B2B online advertising can deliver results. In many ways, traditional and online advertising are very similar techniques; with traditional methods you are paying for printed space in magazines or newspapers and with online methods you are paying for space on a website. A benefit offered by online advertising is […]


How to Use Digital Marketing Techniques to Improve Customer Retention

One of the most expensive line item costs for virtually any business is per customer acquisition. And, most business leaders understand that it is much less expensive to up-sell/retain a current customer than to attract a new one. Digital marketing techniques offer a number of B2B benefits, including enhanced customer retention. Use digital marketing techniques […]


How to Effectively Launch a PPC Campaign

An effective PPC campaign can be divided into three parts; research, implement and optimize. Research… …business goals.What are you trying to accomplish with this campaign? What action do you want visitors to take after they have clicked on the ad and arrived at your website? What will this action be worth to your business? …target market. Who specifically are you targeting […]


Tips for Creating a Powerful Corporate Blog

A good corporate blog can quickly increase the traffic for your entire site. If you’re only offering a catalog of products and services, you’re unlikely to draw customers who aren’t looking for those specific things. With a blog, however, you can draw customers who are interested in your industry in general, and then turn them […]


How to Optimize your Site’s Overall Design

Though SEO tactics get a lot of attention, the overall design of a business’s website is equally important, if not more so. The way the site is set up will have an immediate impact on visitors. Clicks that come from high search engine rankings are still useless if they can’t be converted into loyal customers […]