Building a product is expensive enough. Companies then have to worry about branding that product along with any others they already have on the market. Branding can be expensive, but it is one of the most important marketing strategies any company can concentrate on in order to achieve success. By building the company’s reputation through […]
If your marketing approach doesn’t include the use of social media, experts recommend that you reconsider your approach. With the incredible rise in social networking popularity, along with skyrocketing mobile use, attracting customers through social media should be a primary component of a CMO’s strategy. What does SM offer? Consider these five impacts to […]
There are different types of humor and senses of humor – silly, topical, defensive, nihilistic, farce, dark, slapstick, etc. – and people use humor for a variety of reasons. Some use satire in the hopes of improving things around them (the “it’s funny because it’s not” type of humor that often evokes serious thought from […]
Just look at any social media outlet and one can see how simple it is to reach out to millions of people worldwide. There are plenty of advantages to using any kind of outlet to reach people, but there are always those who seem to be dissatisfied right from the start. They are the cynics […]
Companies want consistency in their marketing metrics – they want to see standardized metrics that demonstrate what’s working best, and what needs to be put on the chopping block. It’s vital that a company is using consistent tracking and performance marketing metrics across all channels. This will simplify the process, make results easier to understand, […]
The greatest challenge with marketing metrics, particularly with regard to internet marketing metrics, is gaining the understanding of which ones will actually improve performance and which ones can be dismissed. Additionally, a company needs to know how to use the marketing metrics they have in order to drive performance and profitability. In order to best […]
Two very important things to building revenue and increasing growth are acquiring new customers, and keeping the old ones. Customer loyalty is just a step away from product or service advocacy. Marketing metrics can help keep track of who is new, what new demographics can be attracted to a given product, and what is keeping […]
When it comes to branding, companies hesitate. They do not want to invest time and money in making changes that may turn customers away – their worst nightmare is to use a new branding strategy that makes customers believe the “improved” look makes for a cheaper product or service. But as times change, and people […]
When executives are looking at customer experience, they are hoping to see not just satisfied customers, but avid fans who are not only loyal, but will engage others in such a way that one would think they worked for the company. Perfect examples of brand advocates include the late Saturn brand – where customers weren’t […]